This week I will be adding the monetization elements discussed in week 5 to the website. I will also track the traffic and write more content.
Add monetization elements to the site
You will recall from my previous article found here, that I mentioned a triple sword kind of strategy for monetization: google adsense, clickbank and amazon product reviews (where relevant).
For this week, I added google adsense ads and created one product review page.
I have embedded two large sized AdSense ads on each post and added a large sized AdSense banner on the sidebar of the side. I used the Text ads size 336×280 in the top of the article and size 728×90 at the bottom of the page. According to Google, these ads sizes are the most effective ones when it comes to AdSense.
The third effective Ad size is 300×600 that I added on the sidebar. I think these settings put me in a good position to start generating revenues, once the site start getting enough traffic.
You can check how the overall AdSense Ads look like on the site here.
Ideally you want to place the AdSense ads and your affiliate links on all pages where the content is likely to be the last thing people do before deciding to buy the product or service. In short, ads placed on product review pages for instance will most likely generate a click than ads placed on general information pages.
As a general rule, you need to experiment with your ads placement on your pages to find out what works and do more of that.
Traffic Tracking – Analytics
You will recall that I added Google Analytics to the website to see how people are finding the site. The idea is to scale what is working and fix or get rid of what is not working.
Google will show me where the traffic is coming from and I can also see which keywords were used to find the site.
From the above graph you can see that the bounce rate of the site is 60.71% which is not bad at all with average session duration sitting at 2:44mn. Although the traffic is low at the moment (12 visitors or so), people still spend on average 2 mns on the site, meaning it has content they find worth reading.
The below graph shows that 39% of the site traffic is organic traffic (search engine traffic).
This last graph shows that people use the keyword trends in home automation to find my site.
An obvious course of action for me is to analyse the search volume for the keyword “trends in home automation” and write some good quality content around it.
At this stage I will keep on writing content pages, start building inbound links from other websites and blogs. I will also keep trying to find more profitable monetization opportunities.
The experiment does not stop here, it’s just the beginning.