In this week of the 6 weeks to profits challenge, I will be researching some keywords for my chosen niche markets.
You can access the introduction module of this challenge here.
I also explain how I go about choosing a niche market here. From week 1 I had 3 potentials niches: home automation, pool and billiards, and remote controlled cars.
Based on my niche research, I will find a root keyword for each of these markets. This phase is really about confirming the earning potential of my chosen niches.
When it comes to keyword research I usually look at a set of criteria linked to the keyword itself (characteristics) and then analyze the SEO competition (remember that I am trying to have my pages ranked high on the search engines results).
Keyword Criteria or Niche Evaluation
Bearing in mind that my keywords will be used in content to drive traffic to my website, I came up with the following criteria for selecting a good keyword:
- The keyword has to be a long tail one. These are keywords with 3 or more words.
- The root keyword needs to have lots of searches (500+ exact match Global Monthly Searches)
- The keyword describes products I can find on Amazon (at least 10 products).
- It’s not a brand name, a country or city name
- It’s not related to eCommerce (you can’t compete with eCommerce sites!)
- Does not contain specific date such as [keyword] 2016
- Lends itself to a 1000 words article
By analyzing the first page of Google for my keywords, I can determine how easy or hard it would be to rank for them. Here I want to pick keywords with low SERP competition (SERP is the search engine results page). If the competition is high it may take a while to rank my keywords and I may even never be able to outrank the websites on page one.
For SEO competition criteria, I usually look at:
- Websites on page one with few backlinks and
- A low trust score
The main idea is that if some websites can rank on page one with few backlinks and no history then I stand a chance of outranking them.
For this phase I use some paid keyword research tools such as Long Tail Pro or Market Samurai. For the purpose of this experiment, I used Market Samurai as described in the following lines.
Here are the seed or root keywords I will use for my 3 potential niches:
- Home automation — home automation
- Pool and Billiards — Pool and Billiards
- Remote Controlled Cars – Remote Controlled Cars
I decided to stick with the Home Automation niche and do all my researches around this market.
Ideally, I would analyze all three of them and make an informed decision on which one has better earnings potentials. My initial checks showed that they all have a fair chance of earning some income.
You can also use the free Google Keyword Planner tool but for the sake of this experiment, I will go with Market Samurai.
I plug the seed keyword “home automation” into Market Samurai tool to find long tail keywords and analyze them.
I open Market Samurai and click on New Project
In the project settings I will enter the seed keyword “home automation”
I then click or tab to the next field. The remaining fields will automatically populate.
Next, I click on Create to get to the next window and click on Keyword Research on the left hand side or in the right hand side:
On the next window, I set the Phrase length minimum to 3 (that’s one of my keyword criteria) and Click on the Generate keywords button:
I let it run and then once the results appear, I click on the Keyword Analysis tab
On the next screen I set more filters: total searches to 500, setting period to monthly and Long Tail Filter. Sometimes the total number of searches can change from 500 to something else. I simply put it back. The filtered list of keywords will be 4 words long and at least 500 searches each month.
I then check each keyword that describe something that can be bought on Amazon. I skip the ones that include city names, country names and brand names. I click the Action on selected drop down menu and select Open in new tabs
This will create a separate research tab for reach of my chosen keywords
Next, I click on the first tab in the list then choose the SEO competition icon.
I select only CF (Citation Flow) and TF (Trust Flow) then change the Majestic Index setting to historical. Majestic SEO uses CF and TF to qualify the number of backlinks pointing to a webpage. So if I check keywords with low CF and TF then I know I am most likely targeting low competition keywords.
Finally, I click on Generate Results
I am looking for keywords that have at least 4 zeros in both the CF and TF columns.
If I don’t have at least 4 zeros in both columns, I move to the next keyword and repeat the process.
On the other hand if a keyword shows at least 4 zeros in both CF and TF columns, it’s a solid keyword to keep.
Here is final list of keyword I picked after going thru this process for each of my potential keywords:
- wifi home automation
- best automation hub
- home automation hub
- best home automation system
- home automation system
- home automation switch
- diy home automation system
- wireless home automation system
- smart home system
This is just to get me started. I will keep on building the list as I progress with my website and content building.
In Week 3, I will be looking at Website Creation.