Email marketing is all about targeted, direct messaging to prospects who are already primed to buy. They ask you for the information and they gladly read your messages each
week, and it takes no extra work on your part.
It’s the perfect system, and can dramatically increaseconversions for any niche.
With all that said, if you don’t utilize your email marketing system properly, it can also result in a lot of wasted messages and bored prospects.
Instead of signing people up and hoping they come back for more, follow these tips to make sure they keep returning.
The Joy of Automation
Automation is the super affiliate’s best friend. It saves you time, ensures ongoing profits, and helps you develop a system that runs itself.
All those people who make money while on vacation or sleeping? Yeah, they’re all on automated systems.
Email marketing is all about building the perfect system–using a tool like Aweber to collect email addresses, send out messages to them at set intervals, and keep track of opened messages and clicks.
So, if you haven’t already done so, sign up for an autoresponder service. The tool of choice should be Fluttermail, as it starts with a really affordable $1 trial for 30 days.
Flies to Honey
With an autoresponder service in place, you need to entice people to sign up. There are a few steps here. First, you need some bait. What will make people give away their
email address to a complete stranger?
Most people are not that discerning about it, but almost everyone will at least think “What’s in it for me?” Your goal is to produce value that will encourage them to willingly give away their personal information.
I have two solutions here: 1. The Free Report, and 2. The
The first one is highly successful, because it provides a very valuable, tangible object that will immediately create goodwill between you and the prospect.
I recommend that free reports be custom-written, about 20 pages long, and professionally edited and formatted.
You can get a good one put together for around $100 or you can write it yourself. There are also PLR sets out there that can be edited into solid reports.
There are problems with free reports, though. First, they throw everything you have at the prospect up front.
Second, many people will only want that free report. They’ll get the freebie, then either drop the list subscription or tag your messages as spam.
By far, the better-converting option is the 6-part mini-course, and here’s why.
First off, the mini-course sets up your prospects to start receiving messages from you on a regular basis. They get used to seeing your name in their inbox every day or two.
Second, you build trust over time. Instead of building capital up front that only dwindles with time, you can create a lasting relationship that only grows stronger
with each message.
Of course, your six messages will need to be truly useful, with information that will build that trust, and you will need to refrain from selling them anything in those
Selling the Signup
Next, you need to create a form that will sell your readers on signing up for your newsletter series.
This is a mini-sales page in its own right. Simply having a small signup box for an email address and name is not going to work. I recommend you have the following in
* A Strong Headline – Showcase what they’re getting up front with a bold headline
* A Cover Image – Convince them they’re getting a solid product for free, not just some random emails. Have your designer toss together a simple eBook or software cover
for the mini-course.
* Bullet Points – List what they’ll learn. Ideally, each of the 6 messages will have value in it. List each of them as a specific benefit they will gain.
For example, for a weight loss mini-course, one bullet point could be “No … all foods are not created equal.
Learn which seemingly health foods could be packing on pounds as we speak.” It’s compelling, it’s simple, and it’s easy to follow through with in your list.
* The Signup – Finally, ask them to sign up.
Make sure to explain that they will be signing up for a newsletter list, but also that they will never receive spam from other lists. Explicitly state that you don’t sell or trade lists with any other marketers.
You’d be surprised how easy it is to sell someone on a free product when they only need to trade their email address. However, you still need to sell it. Without a presell, your conversions will plummet here.
Have your autoresponder ready to run before people sign up.
This is the joy of a good email marketing campaign–you never need to do anything, it’s all on autopilot. Just write up the 6 messages ahead of time and then a few hard
sells to go after that.
There is something I like to call the Day 7 Message that every autoresponder series should have.
Throughout each message before day 7, you’ll have useful information, but no hard sells. However, on the 7th day, you should hit them hard with a strong selling message.
Offer them a discount, a limited time frame, or even exclusive bonuses that they cannot get anywhere else.
These will all convince them that buying through your list is the best course of action.
Here are some other tips for your messages:
* Additional Hard Sells – You can have additional hard sells, either for your main product or for other products, but try not to have them pop up too frequently.
Once a week or less, with information-rich content in between, is good. Try to find new tips or news you can share every now and then as well.
* Prep a Long List – Don’t just have 7 messages in your autoresponder. Try to have at least 2 months’ worth of content, with the first week getting a message a day and
then the rest of the two months getting 1-2 messages a week.
This will ensure you maintain contact and have plenty of opportunities to convert.
* Calls to Action – Every message should have a solid call to action in it. Even when not selling something, you can refer people to your website or blog for more information.
This will get them used to following a link or taking your advice with every email.
A good email marketing campaign will take your conversion rate to entirely new levels and can even boost your conversions-per-customer rate above 1, allowing you to
increase your total sales for every person you get on your list.
It’s a must-have for every good marketer out there, no matter what you’re selling.
Which is why, if you’re getting started in the field, you should find the affiliate marketing training program that will focus heavily on email marketing and list building
from start to finish.
One of the most profitable affiliate business models that you can build is a combination of email marketing and a high-traffic blog that provides awesome content.